Friday, March 11, 2011

Kenya's way of naming businesses

Kenyans have a very funny way of naming their businesses and sometimes i ask myself where they get such names.You walk in the street and some of the names you come across are like 'pure driving school',i don't know if it is just me but that name does not fit a driving school,yet others are even worse than that like naming your business the 'hague',i mean the first impression that will come to your customers mind is that they are going to be tried.
  The name of a business really matters because through it you are able to attract customers to your business,some people may not realize it but the name of a business can attract or push away customers.In my opinion we Kenyans need to change the way we name our business in order to develop,chose a name that will drive the customer to your shop.